Zoombie
Published
2 min read
A homepage has one job above all: convince visitors they are in the right place, then guide them to the next step. Cramming everything above the fold works against that job.
Lead with a clear promise
The top of the page should say what you do, for whom, and what to do next, in plain words. A headline that could belong to any business is not doing its job.
Order sections by visitor intent
After the headline, visitors usually want proof, then detail, then a way to act. Put brief proof and key services early, and leave long stories and secondary links lower down. Clear paths between pages matter too, as in creating clear website navigation.
Keep each section to one job
When a section tries to sell, explain, and reassure at once, it does none of them well. One clear purpose per section keeps scanning easy, which also supports the conversion habits in improving landing page conversion.
Conclusion
A strong homepage is a sequence, not a scrapbook: promise, proof, detail, action. Design in that order and visitors will know what to do next.
Frequently asked questions
How long should a homepage be?
As long as it needs to move visitors to the next step, and no longer. Length matters less than order.
Should the homepage sell or inform?
Both, in sequence: a clear promise first, then enough proof and detail to earn the click or enquiry.
Do sliders help homepages?
Usually not. Most visitors see only the first slide, so a single strong message works better.
How often should a homepage change?
Review it when your offer, audience, or main goal changes, and test one change at a time.
